At 9X5 Consulting, we work with your business to understand your business needs and create a data strategy that allows you to explore, store and structure your data to help derive real business value.
Once your data is structured, our consultants can help supply visualisations, dashboards and analytics that make big data easier to understand and manage.
Marketing and data have been intertwined since the old days, when marketers held customer interviews or focus groups with the sole purpose of gleaning data. The advent of the internet radically transformed this process – suddenly, marketers had terabytes of customer data, generated from consumer devices, social media, websites and various business data points at their fingertips. This data enables today’s marketers to dream up campaigns that hit the right spots in the hearts and minds of their customers – something their predecessors could only hope to do.
The days of gut instinct marketing are over, to be a data-driven marketer, you need to do more than just analyze data. You need insights that drive action—and better ROI. You need to tie every single lead, customer, and dollar back to the marketing initiative that created them—and ultimately, revenue.
Domo connects to all the marketing data you care about so you can center strategic discussions around real-time data, and clearly demonstrate marketing’s contribution to the bottom line—all in one place.
Domo makes closed-loop reporting possible, combine campaign and channel metrics with information from other departments to see whether you’re making an impact, optimise campaign performance and gain insights in real time so you know when it’s time to double down or change course and track campaigns from click to cash to tell a data driven marketing story and prove your worth with actual data.
Every marketing channel comes with it’s own management platform and siloed reporting, pulling that altogether for analysis is so complex that it barely ever happens.
Not so with Domo.
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